A good pair of jeans is like a good friend in everyday life. It's there for you when you have a clothing crisis early on a Monday morning, when nothing else fits, and when you're rushing to catch the bus. It's there when you want to dress up, but not too much. Jeans, or "ola-bukser" as we also call them, are thus one of the most versatile garments in many people's wardrobes. How did that happen?