Eres is one of our favorite French brands, and undoubtedly our winner when it comes to swimwear. The brand was founded by Irène Leroux in 1968 when she took over her parents' sports store. Leroux was inspired by women's complex relationship with swimwear, how it both fascinates and disturbs, captivates and frightens. Her ambition was to create something that would ensure women of all ages and body shapes felt comfortable facing the great fear – undressing in public.
More recently, we can confirm that Leroux succeeded, as Eres still has customers all over the world today. Leroux's encounter with a Brazilian customer was also crucial, opening her eyes to the fact that swimwear is relevant all year round. Since then, Eres has operated with year-round collections.
Eres was also the first brand to sell two-piece swimwear, allowing women to mix and match their favorite combinations of both styles and sizes. Quite revolutionary, when you think about it? We don't just love Eres for their understanding of women and historical business choices. Our long-standing love affair is also about the swimwear's fantastic quality and perfect fit. And once you've found your model, you'll never buy any other swimwear again.
